In the new age of fashion and retail, where competition for online attention is fierce and brands need to adopt smarter strategies in order to reach their goals for evolution, the effective use of technology has become an incredibly important part of doing business and brand survival. Our experiential agency [...]
Everyone would agree that almost all facets of life have been affected by the pandemic. The supposed sales expansion strategies of companies declined tremendously, and the fashion industry was not an exemption. As retail companies around the world felt the effects, brands were forced to find ways to keep their [...]
5 interesting insights we gathered between UAE and African fashion brands in the new world of digital transformation while exploring the future of fashion. As businesses rush to go online and digitally transform, knowing how to position yourself in the current market is an incredibly urgent task. Technology and [...]
Are Millennials taking the world into a new era of awareness and kindness? The dynamic energy of youth is tending towards the consolidation of a new value system and deep cultural shifts.
Consumer profiling for brands has always been essential from shaping product development to how marketers communicate with the desired audience in the most creative, powerful and appealing way.
Fashion and technology have finally crossed paths and the results are creatively weird, fun, experimental, quirky and definitely have Millennial’s and Gen-Z’s attention! From digital editorials altering what’s real and what’s not to weird moving forms, all adding to the augmented experiences in the spirit of wowing brand enthusiasts like [...]